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KMID : 1025520130550030179
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Journal of Animal Science and Technology
2013 Volume.55 No. 3 p.179 ~ p.184
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Benefit Analysis of Quality Incresement Based on Meat Quality Testing of Breeding Pig
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Lee Sang-Ho
Nam Ki-Chang
Kang Hyun-Sung
Kim Sung-Hoon
Choi Je-Gwan
Choi Tae-Jeong
Seo Kang-Suk
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Abstract
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Willingness-to-pay (WTP) for pork produced by quality test was determined using a contingent valuation method. Three model studies including a dichotomous-choice and two double dichotomous-choice types were conducted. The respondents in this study appropriately understood the contingent valuation and the suggested price was significant as a characteristic variable. The results imply that there is lower chance to select pork produced by the quality test, as the price difference is greater between conventional and quality-tested pork. WTPs in double and single contingent valuation models were 735 and 547 won/100 g, respectively. WTP was increased with increasing the educational level of respondents. The average WTPs analyzed by convariate were 1,015 won/100 g for double contingent valuation and 580 won/100 g for single contingent valuation. Considering the minimum price of WTP of pork produced by quality test (547.4 won/100 g), the total economic value was estimated to be 5,173,600 million won and per capita customer value was 106,000 won. Therefore, providing an institutional strategy for pork quality test will be beneficial for the consumers.
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KEYWORD
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Meat quality, Benefit analysis, Breeding pig, Testing
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